Question

Why should we switch from Universal Analytics to Google Analytics 4?

Comments

Switching to Google Analytics 4 (GA4) is essential because it offers enhanced event tracking, providing deeper insights into user interactions. GA4's predictive metrics and machine learning capabilities allow for more accurate forecasting and audience segmentation. Moreover, its focus on user privacy aligns with evolving regulations. The cross-platform tracking ensures a holistic view of customer journeys, making it a powerful upgrade over Universal Analytics.

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Answer 1

Some reasons you should switch to Google Analytics 4 from Universal Analytics is because it's much better for tracking and also because eventually the Universal Analytics will be going away.

It's best to switch to Google Analytics 4 as soon as possible or you can wait until it no longer exists to update your Google Analytics to Google Analytics 4.

I already made the switch to Google Analytics 4 and like it much better than Universal Analytics.

Some benefits of Google Analytics 4 are.

Enhanced tracking and measurements.

Refreshing and realigning analytics.

Getting more insights more efficiently.

GA4 will replace the current version of Google Analytics called Universal Analytics (UA) in July 2023.

GA4 was released in October 2020 and is now the default version of GA for new properties.