The reason you crave Pringles is because of the salt, fat and sugar content that makes a food so addictive.
Pringles chips are perfected using the perfect combination/ratio of the three most addicting ingredients: sugar, fat and salt.
The high-fat foods and salt, much like drugs and alcohol, light up the areas of the brain that handle reward and pleasure.
And our brains are hard-wired to seek out fat, sugar and salt even when we’re not hungry.
Apparently, high-fat foods and salt, much like drugs and alcohol, light up the areas of the brain that handle reward and pleasure.
This craving for fat, salt and sugar, which is sometimes called ‘hedonic hunger’, is a phenomenon that afflicts an increasing number of people.
We eat more for pleasure than for satiation than at any point in human history, and that’s proving to be a big problem.
It’s not just the fat, salt and sugar that make Pringles so irresistible it's also the crunch sound the Pringles make when bitten are also music to the ears.
The louder or higher-pitched the crunch, the more you perceive the chips to be fresher and crisper.
The manufacturers of Pringles have designed the Pringles to be as moreish as possible and they contain a list of ingredients to get your taste buds salivating – mainly fat, salt and sugar – and even if you're not hungry the human brain is made to seek out fat and sugar hence the addictive nature of these crisps.