British people call dinners rolls "roll" or even bap****barm or barm cake or cob****bun or even batch.
The word roll is the common term for dinner rolls, throughout, especially in the South and Bap is widely used, often for a soft, larger and floury roll.
Cob is commonly used for dinner rolls in the Midlands and Nottinghamshire.
To make store bought rolls or any other rolls taste better you can brush the rolls with some melted butter that is mixed with garlic powder, herbs like rosemary, thyme and even some Parmesan.
Then warm the store bought rolls up in the oven at 350 F for 5 minutes to 8 minutes.
If you want some extra flavor on your store bought rolls you can sprinkle some flaky sea salt on the store bought rolls or even stuff the store bought rolls with some cheese like brie cheese, gouda cheese, cheddar cheese etc and then top the store bought rolls with some spices.
To upgrade your store bought rolls place the rolls on a baking sheet that is lined with some parchment paper or foil.
Then brush the tops of the store bought rolls generously with some melted butter or melted butter with garlic powder.
You can also use strawberry butter or garlic herb butter for better taste of your store bought rolls.
Then add any other toppings that you want and bake the store bought rolls for 5 to 8 minutes, until the store bought rolls are just warm and slightly golden.
Store bought rolls also go well with savory dips, roasted meats like roast beef, stews, soups etc.
You can also turn the store bought rolls into sliders with ham and cheese.
Or for a sweet option, the store bought rolls also go well with honey, butter or jam.
You can mix some melted butter with garlic powder, parsley and Parmesan and then brush the mixture onto the store bought rolls before toasting them.
Or for sliders, slice a sheet of the store bought rolls in half to make ham and Swiss, roast beef or meatball sliders.
Or top the store bought rolls with some shredded Parmesan or mozzarella cheese and bake them until gooey.
You can also add a dollop of chili crisp to the store bought rolls for a savory and spicy kick or use the store bought rolls as a vessel for chicken salad or BBQ pork.
Store bought rolls also pair well with peach butter or apple butter or even honey butter by mixing softened butter with honey for a sweet spread or brush with butter, sprinkle with cinnamon sugar and toast.
Tomato soup, chicken noodle or beef stew or even pot roast, chicken or pork loin pair well with store bought rolls or even homemade rolls.