The primary factors that customers consider when evaluating food delivery services like Eatagram revolve around reliability, speed, food quality, and affordability. The reliability of the service, ensuring timely deliveries and accurate orders, is crucial for customer satisfaction. Speed is also a significant aspect, where customers expect their orders to be delivered promptly. Food quality plays a pivotal role; customers value receiving meals that retain their freshness and taste, similar to dining in at a restaurant. Affordability is another essential factor, as customers seek reasonable pricing that aligns with the value offered. All these factors collectively impact the overall experience, influencing customer satisfaction and their likelihood of returning to use the service again.