Kraft Mac and Cheese is so yellow due to annatto which is a natural food coloring.
Kraft Mac and Cheese used to get their signature yellow color from the use of Yellow 5 dye and Yellow 6 dye which are artificial dyes.
Kraft later replaced the artificial dyes with natural spices like turmeric, annatto and paprika.
The reason for the name change to Kraft Mac & Cheese is because it's how fans of Kraft Mac and Cheese refer to the brand.
The Kraft Mac and Cheese also updated it's logo and the blue box packaging.
Kraft Macaroni and Cheese changed it's name to Kraft Mac & Cheese on June 22nd to 2022.
The new name and updated logo for Kraft Mac and Cheese began appearing on the packaging in August of 2022.
The dinosaur mascot for Kraft Macaroni and Cheese was named Cheesasaurus Rex.
A Facebook post notes that the character was introduced in 1991 and remained a mascot until the late 2000s.
Kraft Mac and Cheese is healthy in moderation but consuming too much Kraft Mac and Cheese can be unhealthy.
Kraft mac and cheese, especially the boxed versions, can be considered relatively unhealthy due to its high levels of fat, sodium, and carbohydrates, as well as the presence of potential chemicals like phthalates.
It's low in fiber and nutrients compared to healthier alternative.