When it comes to Snow Blower brands there really are only a few manufactures of snow blowers that make different brands under the same company.
For example MTD makes Craftsman, Cub Cadet, and Troy-Bilt models of snow blowers and Husqvarna company makes snow blowers under the Husqvarna, Jonsered, and Poulan Pro brand name.
And then the company Ariens makes snow blowers under the name Ariens and Sno-Tek which are all good snow blowers and all of those brands of snow blowers have good reviews on them.
I personally have a Craftsman snow blower that is made by MTD and it's been a great snowblower and I would certainly buy one again.
I also have a Troy-Bilt Snowblower which is also made by MTD and it works great too.