The snack law in Japan is a law that states that snacks must actually look like the photo on the package.
What this means is that if a cookie package shows 5 chocolate chips in a certain spot on the cookie on the package, then the real cookie in the package must also match and can't be a disappointing blob with half the topping missing.
Japan has strict consumer protection laws like the Act against Unjustifiable Premiums and Misleading Representations.
Act against Unjustifiable Premiums and Misleading Representations in Japan means that any snack packaging in Japan must be highly accurate and not misleading.
The Act against Unjustifiable Premiums and Misleading Representations in Japan, requires that the product or snack inside the packaging must closely match the image that is on the outside of the package, in terms of size, shape and appearance.
Violating the Act against Unjustifiable Premiums and Misleading Representations law in Japan can result in legal consequences for companies, fostering a culture of trust where the consumers of the snacks and products expect that the product look exactly like the packaging.
Companies have to ensure that any product inside the packaging is an honest representation of what is advertised.
And this also includes matching the shape, size, color and even any details of the snack like the number of chocolate chips on a cookie.
Misleading on packaging in Japan is illegal and can result in lawsuits against the company.
This has also led to a high level of consumer trust in Japanese products, where what you see is what you actually get.
Even fruit juices in Japan are regulated under the Act against Unjustifiable Premiums and Misleading Representations, so the image on the fruit juice packaging also must reflect the juice content.