The meaning of Muji in Japan is shorthand for it's original name of "Mujirushi Ryohin," which means "no brand, quality goods."
Muji or Mujirushi Ryohin reflects the company's core philosophy of providing functional, simple and high quality products without an emphasis on logos or branding.
Muji's name is based on the Japanese words of ryohin which means quality goods and mujiriushi which means no brand.
The Muji company wants their customers to purchase products that are based on the products function and design and not their brand name.
The brand Muji is also built on 3 principles which remain unchanged.
The 3 principles that the company Muji is built on include the simplification of packaging, streamlining of manufacturing process and selection of materials.
The Muji brand's simple as well as natural and high quality aesthetic is summed up by it's slogan which is "Muji is enough," which promotes a lifestyle of simplicity and sufficiency.
Muji's products are also known for being spare as well as generic, which also turns anonymity into a high aesthetic, which is often embraced by their customers.