The owner of a diamond is forever is the diamond conglomerate De Beers Group.
The iconic slogan "A Diamond is Forever" is owned by the diamond conglomerate De Beers Group.
The slogan "A Diamond is Forever" was coined in 1947 by copywriter Frances Gerety for an ad agency campaign to shift public perception and cement diamonds as the ultimate symbol of enduring love.
The slogan "A Diamond is Forever" remains one of the most successful and longest-running marketing taglines in history.
De Beers Group is a British multinational diamond company that specializes in the mining, trading and marketing of diamonds.
The company De Beers Group, is active in open-pit, underground, large-scale alluvial and coastal mining.
De Beers Group, operates in 35 countries, with mining taking place in Botswana, Namibia, South Africa, and Canada.
Anglo American owns 85% of De Beers Group, the world's leading diamond company.
The remaining 15% is owned by the Government of the Republic of Botswana (GRB).
De Beers Group and its partners produce around one third of the world's rough diamonds, by value.
De Beers operates multiple diamond mines globally across Botswana, Namibia, South Africa, and Canada, though several sites are actively winding down or shifting operations due to market conditions.
De Beers Group major mining operations include.
Canada: The Gahcho Kué mine (Northwest Territories) is expected to close in 2028, with closure preparations already underway.
The Victor Mine in Ontario ceased extraction in 2019 and is in its final reclamation phase.
Botswana: Major sites like Jwaneng, Orapa, and Letlhakane remain active.
Letlhakane transitioned entirely from open-pit to tailings processing to extend its operations.
South Africa: The Venetia mine remains operational, with De Beers having invested in underground expansions to extend its life past 2040.
Namibia: De Beers continues extensive marine mining vessels off the coast, though some maintenance and fleet adjustments have temporarily reduced short-term output.