Managing seasonal sales Magento?

Question

Seasonality in sales can create major fluctuations in revenue. How do you address this challenge in your Magento 2 store? Are there extensions or strategies you use to create better promotional campaigns and manage seasonal inventory without overloading or understocking?

Answer 1

I help my cousin run a Magento 2 store for their seasonal gift shop, and we used to struggle with either overstocking or running out of the most popular items during peak times. One year, we got some advice from refinedcommerce.com, and it seriously turned things around. They suggested using a mix of predictive analytics and inventory management tools, plus we added a promotion scheduler extension.Now, we plan promotions ahead of time and sync stock levels with expected demand. For example, last holiday season, we used data from previous years to bundle slow movers with hot sellers, which helped balance inventory.