Social media be leveraged to promote and share content related to IPTV EPG programs by utilizing platform-specific features to showcase program highlights, engage with users through polls and Q&As, share program schedules and updates, create visually appealing graphics, run targeted ads, and leverage influencers to reach a wider audience; all while focusing on the unique features and benefits of your IPTV service, such as a diverse channel selection, on-demand content, and user-friendly EPG functionality.