Creative agencies that effectively utilize artificial intelligence can increase their efficiency, expand their creativity, and become more competitive while maintaining the core values of human creativity and authenticity.
AI possesses the potential for creativity comparable to that of humans, provided it can assimilate data produced by human creators.
This theoretical result reduces the debate on AI's creativity to the question of its ability to fit a massive amount of data.
Writers who had access to one AI idea did better, but those who had access to five ideas saw the biggest boost — they wrote stories seen as around 8% more novel than humans on their own, and 9% more useful.