Programmatic advertising saves on advertising costs by automating the ad buying process and enables precise targeting, real time bidding and data driven ad optimization.
As a result it leads to more efficient ad spend and reduced wasted impression.
Programmatic advertising uses software which automates the entire buying process of ads, which includes inventory selection, bidding and ad delivery, which also reduces your need for manual negotiations and other associated costs.
Real Time Bidding also allows advertisers to bid on ad impressions in real time and ensures that the advertisers only pay for the impressions on ads that are the most valuable instead of guaranteeing ad placements which may not be effective.
Programmatic advertising platforms also allows advertisers to target specific audiences based on demographics, interests, behaviors and other data points which also helps to ensure that ads are delivered to the most relevant users and minimizes wasted ad spend.
Programmatic advertising also leverage data analytics to optimize ad campaigns in real time and allows advertisers to adjust bids, target and creative based on performance data, maximizing ROI.