Copywriting isn’t about using fancy words or trying to sound super smart—it’s about knowing who you’re talking to and saying what they actually care about. At the end of the day, it’s just asking yourself, “What does this person need to hear to take action?” and then saying it in a way they’ll get.
From what I’ve seen, keeping it clear and real is what works best. People overdo it all the time, trying to make things sound clever or flashy, but that just ends up confusing whoever’s reading it. That’s why I like how rileyjamescopy.com does things—they’re all about getting straight to the point while still making the message feel relatable and persuasive. That’s the stuff that actually makes people pay attention and do something.