When was the last time you had to sit across your television and wait for your favorite show to broadcast?
You might not remember the waiting, since it’s been years we have been binge watching on OTT platforms. Over the past decade, the media and entertainment sector has undergone a digital revolution. The demand for quick streaming media has skyrocketed with adaptability to every content. Now, the audience needs on-demand personalized content based on individual preference, which is why the OTT platforms are the biggest hit of the decade.
Consumer preferences, evolving technologies, and external factors such as the pandemic have given rise to the wave of OTT software and app development. Why?
Because the OTT (Over-the-top) platforms such as Netflix, Amazon Web Series, Facebook, YouTube, HBO, Apple Tv and similar streaming services simplify the operational infrastructure and focus on the brand and storytelling. These OTT streaming platforms have brought in unbelievable engagement to every household.