Good afternoon! When Amazon approves your membership, they will provide you with a unique URL for your storefront. Then you will need to set it up. Also, you can start adding content you want to recommend. On Amazon, in order to beat your competitors and win the Buy Box, you will need the right product pricing strategy, I recommend that you take a look at the amazon price tracker for more details. At the same time, it cannot be static, as everything on the market is changing rapidly. New products appear, and your competitors implement new marketing ploys.