In my opinion the advertising is just part of marketing. Advertising is help to your customers to know about you. Marketing is a set of action for promotion, product pricing and distribution, sales strategy, customer support and other. If you make a business you should do all this parts of marketing. If you do just advertising the customers will find you but won't belive you, so won't buy your product. For example one of the most important part of marketing is branding, when people know your brand they willl be more loyal for you, will belive you and will buy your product. How to do it? It's simple create easy but strong brand and do it popular. Place it everywhere, people should get used to it, should know it, and belive it. Try start with souvenirs http://www.conceptplus.ca/ , and you will wish make your brand global.