Analyzing your Instagram reach can help you understand how many unique users have seen your content on the platform. Here are some steps to analyze your Instagram reach:
To access Instagram Insights, you must switch your personal account to a business account.
Once you have a business account, you can access Instagram Insights by going to your profile, tapping on the three horizontal lines in the top right corner, and selecting "Insights." From there, you can view your account activity, content, and audience data.
In the "Content" section of Instagram Insights, you can view your Reach data. This will show you the number of unique accounts that have seen your posts and stories over a certain period. You can also view your Reach data for specific posts or stories.
Use your Reach data to analyze the performance of your Instagram content and use the information to optimize your Instagram content and improve your reach over time.
In addition to analyzing your Reach data, you can look at other Instagram Insights metrics such as Impressions, Engagement, and Follower data to better understand your Instagram audience and performance. Visit here to know more.