How exactly does website speed impact search ranking?

+1 vote
asked Dec 21, 2017 in Seo (Search Engine Optimization) by Rajesh98 (300 points)
How exactly does website speed impact search ranking?

I've heard that website speed is an important google search ranking factor but how exactly does the speed of a website loading affect the websites rankings in search engines?

1 Answer

0 votes
answered Dec 21, 2017 by Jodie (35,100 points)
When a users searches on google or another search engine and your content shows up for a search they did and they land on your website and it loads too slow then the website visitor might give up on your website loading and click the back button and go visit another website.

Google wants to show results from websites that will give a searcher a good user experience and a slow loading website is not a good experience.

You should aim to have your website load as fast as possible to get good rankings and to help lower the bounce rate.

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