Question

I like to start my own business. So help me in understanding the role of digital marketing in the business world.

Answer 1

The main aim of digital marketing is to help your customers know you. We are living in a competitive world, and it is important that you outwit your competitors and win the hearts of your clients and that is that is not going to happen the easy way. That is when the idea of digital marketing came in. The Internet is the quickest way where you can reach out to a large number of people at the same time, and every business needs that. That is why the role of digital marketing is required in the business world. 

Answer 2

Digital marketing is very strong tool nowadays, it help to customers to know about you, but it is only half the battle. The best way is when customers aren't searching you because they already know you. When I started my own business, my friend advised me to create my brand before opening. I did it, and I happy, people who came to me, get quality product, get souvenir with my logo, and then they associated my logo and my company's name with good emotions which they got. So next time they went straight to me. You can try to do it too, think up your strategy before starting your business, make a branded production like http://www.conceptplus.ca/ , and then start your business, and make advertising.