Does an Apostrophe affect searches?

+1 vote
asked Jul 7, 2017 in Seo (Search Engine Optimization) by markblake (170 points)
reshown May 24, 2018 by chad

Hello,

Does Google differentiate between keyphrase structures such as Mens Sunglasses & Men's Sunglasses? I.e. does the inclusion/exclusion of an apostrophe make any difference when optimising your main keyword/phrase for a page?

Keyword explorer appears to give different results..... I.e. no data for Men's Sunglasses, but data appears for Men's sunglasses. So if I optimize my page to include the apostrophe, will it screw the potential success for that page?

Thanks

1 Answer

0 votes
answered May 24, 2018 by Grahlu (51,270 points)
Whether I used apostrophe's in my sentences or not it never seemed to matter on my blog when optimizing my blog content and pages for google search.

I've heard that it doesn't really matter and rankings in google or other search engines aren't impacted by punctuation or lack of punctuation in your content,titles, or anywhere else.

I've seen some blog content rank really well in google search and the punctuation was awful and even had misspelled words in the blog content and yet it ranked on the first page of google search within a month of it being published.

I would recommend using the apostrophe when it's needed so that your blog content will be seen as professional and you'll likely rank good in google search for the words without apostrophes.

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