Hello,
Does Google differentiate between keyphrase structures such as Mens Sunglasses & Men's Sunglasses? I.e. does the inclusion/exclusion of an apostrophe make any difference when optimising your main keyword/phrase for a page?
Keyword explorer appears to give different results..... I.e. no data for Men's Sunglasses, but data appears for Men's sunglasses. So if I optimize my page to include the apostrophe, will it screw the potential success for that page?
Thanks