Question

Will having fresh content on my website help boost my search engine rankings?

Answer 1

Yes having fresh content on your website can help you boost your search engine rankings.

When you have fresh content added to your website often Google Search and other search engines will crawl your website more often and another added benefit is that the more content you have indexed in Google and other search engines the more traffic you're likely to get to your website from those search engines when someone does a search on Google, Yahoo, Bing and other search engines.

Having fresh content will also keep current visitors coming back to your website.

Remember that a website is never finished and requires adding content constantly over many years to keep the website ranking in search engines and getting traffic.

Google Search does use content freshness as a ranking factor so it's a good idea to keep adding fresh content to your website a minimum of once per week but the more often you do add content the better.

But do make sure it's quality content because the better quality content you write on your blog or website the better it's likely to rank in Google and other search engines.

Answer 2

Producing fresh content for your website will allow for the best results of current and potential customers finding your site. It will also help you sustain the longevity of your site. 

Fresh content emphasises many benefits, due to creating a sense of relevance on the internet, allowing users to approach your website and content, feeling a sense of reliability and as a result, you'll also find that more users choose your brand above any other. Online users are attracted to the businesses and brands who put effort into their site, brand, relevance and communication with their customers. Check out this website to know more.